Professional Experience
Senior Director of Social Data Analysis
July 2022 - Present
Direct and oversee global custom analytics team, focusing on social media analytics
Supervise all custom analytics reporting operations
Leverage large data sets from public and private APIs, social network native tools, and Amazon cloud
Project manage targeted custom online surveys, interpret results, and distill into client products
Develop methodology and supporting language for custom analytics measurements
Identification and implementation of process enhancement
Strategize to develop new syndicated reporting for clients based on feedback and market trends
Liaise with executive and client teams to define costs, timelines, and expectations
Conduct employee reviews and mentoring sessions to assess performance and encourage growth
Utilize Facebook, Twitter, Google, and TikTok ad managers for targeting and survey recruitment
Director of Analytics
July 2019 - July 2022
Direct and oversee global custom analytics team, focusing on social media analytics
Supervise all custom analytics reporting operations
Leverage large data sets from public and private APIs, social network native tools, and Amazon cloud
Project manage targeted custom online surveys, interpret results, and distill into client products
Develop methodology and supporting language for custom analytics measurements
Identification and implementation of process enhancement
Strategize to develop new syndicated reporting for clients based on feedback and market trends
Liaise with executive and client teams to define costs, timelines, and expectations
Conduct employee reviews and mentoring sessions to assess performance and encourage growth
Utilize Facebook, Twitter, Google, and TikTok ad managers for targeting and survey recruitment
Director of Analytics
July 2019 - July 2022
Direct and oversee global custom analytics team, focusing on social media analytics
Supervise all custom analytics reporting operations
Leverage large data sets from public and private APIs, social network native tools, and Amazon cloud
Project manage targeted custom online surveys, interpret results, and distill into client products
Develop methodology and supporting language for custom analytics measurements
Identification and implementation of process enhancement
Strategize to develop new syndicated reporting for clients based on feedback and market trends
Liaise with executive and client teams to define costs, timelines, and expectations
Conduct employee reviews and mentoring sessions to assess performance and encourage growth
Utilize Facebook, Twitter, Google, and TikTok ad managers for targeting and survey recruitment
Director of Analytics
July 2019 - July 2022
Direct and oversee global custom analytics team, focusing on social media analytics
Supervise all custom analytics reporting operations
Leverage large data sets from public and private APIs, social network native tools, and Amazon cloud
Project manage targeted custom online surveys, interpret results, and distill into client products
Develop methodology and supporting language for custom analytics measurements
Identification and implementation of process enhancement
Strategize to develop new syndicated reporting for clients based on feedback and market trends
Liaise with executive and client teams to define costs, timelines, and expectations
Conduct employee reviews and mentoring sessions to assess performance and encourage growth
Utilize Facebook, Twitter, Google, and TikTok ad managers for targeting and survey recruitment